The team

Sixty-six specialists. One operator.

Every agent has one job and reports to one parent. Orion conducts. The eC-suite owns each discipline. Specialists do the work. The directory below maps the full org.

eCoS · Orion

Leadership

The chief of staff. Owns intake, daily briefings, agent routing, mission control, and approval gates.

  • Orion
    Chief of Staff (eCoS)
    Sole orchestrator. Reads everything; routes everything; surfaces what the owner needs to see.
eCFO

Finance

Bookkeeping, deductions, dispute recovery, reconciliation. The agents that keep score so the owner doesn't have to.

  • eCFO
    Chief Financial Officer
    Strategy, budget, KFIs, forecasting, capital.
  • Bookly
    QBO Bookkeeper
    Daily ledger hygiene, monthly reconciliation, month-end close. Auto-posts at ≥0.95 confidence.
  • KJ
    Walmart Remittance
    820/812 → QBO reconciliation. Auto-emails summary every cycle.
  • ROS
    Retail Deductions
    Dispute orchestration. Recovers chargebacks. Files PODs. Closes loops.
eCMO + 25 specialists

Marketing

Brand, content, channels, lead generation. The agents that draw the crowd and keep the attention earned.

  • eCMO
    Chief Marketing Officer
    Strategy, positioning, channel mix, KPIs.
  • SEOphia
    SEO Strategist
    Audits, content briefs, rankings.
  • Marta
    Merchant Center
    Google Shopping catalog, feed health, optimization.
  • Selara
    Google Ads
    Campaign structure, bidding, keyword strategy.
  • Storia
    Storyteller
    Long-form, blog, case studies, founder essays.
  • Aria
    Email Commerce
    Lifecycle, broadcasts, segments, deliverability.
  • Fable
    Blog Writer
    On-cadence editorial.
  • Tempo
    Social Commerce
    Cross-channel scheduling, performance.
  • Spark
    Outreach
    Cold email, partnership outreach, response tracking.
  • Pulse
    Referral
    Referral programs, advocate management.
  • Volt
    Marketplace Growth
    Etsy, Pinterest, Amazon-as-marketplace plays.
  • Beacon
    AEO
    Answer-engine optimization for LLM search.
  • + 13 more
    Specialists
    Per-channel publishers (TikTok, X, YouTube, Instagram), prospect research, ecom merchandising, marketing site, ads manager, ecom sales analyst.
eCRO + eCSO + 6 specialists

Sales

Pipeline, presentations, follow-up, referrals. The agents that turn attention into revenue.

  • eCRO
    Chief Revenue Officer
    Pipeline strategy, forecast, conversion mechanics.
  • eCSO
    Chief Sales Officer
    Process discipline, presentation quality, sales rituals.
  • Close Agent
    Closer
    Late-stage deal coordination, objection handling.
  • Followup Agent
    Follow-up
    Persistent multi-touch follow-up sequences.
  • Pipeline Tracker
    CRM
    Pipeline integrity, stage transitions, revenue forecast.
  • Proposal Agent
    Proposals
    Custom proposal generation from spec.
  • RFP Manager
    RFP
    RFP intake, response, submission tracking.
  • Walmart 3P
    Walmart marketplace
    Self-fulfilled marketplace operations and growth.
eCOO + 9 specialists

Operations

Core process, fulfillment, EDI, inventory, customer service. The agents that do the actual work, repeatably.

  • eCOO
    Chief Operating Officer
    Process, quality, capacity, KPI ownership.
  • EDI Agent
    EDI
    850/856/810/820/812 cycle. Walmart, Target, Kroger.
  • Fulfillment
    Order fulfillment
    Pick-pack-ship orchestration.
  • Shipping Agent
    Shipping
    Carrier selection, label generation, tracking.
  • Inventory Agent
    Inventory
    Stock levels, reorder points, work-orders.
  • Invoicing Agent
    Invoicing
    AR cycle, dunning, reconciliation.
  • Shopify Agent
    Shopify gatekeeper
    Catalog, pricing, orders, customers — push only.
  • Ecomm CS
    Customer service
    Inbound resolution across email and chat.
  • SOP Agent
    SOP authoring
    Documents and maintains operating procedures.
  • Kaizen
    Continuous improvement
    Surfaces process drift, proposes refinements.
eCAD

People

Hiring, onboarding, performance, culture. The agents that build a team that doesn't need the owner in the room.

  • eCAD
    Chief Administrative Officer
    Org strategy, hiring, performance management, culture.
Available in every plan

Global utility

Cross-cutting agents that serve any tenant, any discipline.

  • Concierge
    Front-of-house
    Direct owner conversations, briefings, requests.
  • Copywriter
    Writer
    On-brand copy across surfaces.
  • Editor
    QA
    Editorial pass on agent output.
  • Brand Guardian
    Brand gate
    Voice, tone, positioning consistency.
  • Research Analyst
    Research
    Market and customer intelligence.
  • Graphic Designer
    Visuals
    Hero images, diagrams, social assets.
  • Lexis
    General Counsel
    Legal review, contracts, compliance.
  • Onboarding QA
    Tenant onboarding
    Shepherds new tenants through provisioning.

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